Today I'm going to introduce about the book.
The other day, I went to Granfront in Umeda and there I found one book whose color is almost black.
It was outstanding.
I bought it.
The name of the book is "BRAND".
It is written by Iwata Matsuo a former CEO of Starbucks Japan.
I'm reading it now.
He gives me a lot of hints through this book to become a person who is like Starbucks.
It means the person will be loved by everyone.
After I have read it, I will probably see myself as one bland.
If you are interested in this book, you should go to a book store.
In winter & spring vacations, I will read some books.
返信削除Now, I'm looking for some interesting books.
This book sounds like interesting!
I gotta read it :)
The concept of "branding" is an important one in marketing. Companies want the public to think of them as special or even unique.
返信削除Hush
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